Renew vs relist on Facebook Marketplace: which should you use?
Renewing keeps your saves and messages; relisting starts fresh. Here’s when each one makes sense, and when neither will help.
Nikita Kostin
· 2 min read
There are two ways to bring an old Facebook Marketplace listing back to people’s attention: renew it, or relist it. They sound similar, but they do quite different things.
Renew: Facebook’s own button
Renew is in the listing’s menu (⋯ → Renew). It moves the listing back up, and it keeps everything attached to it: saves, messages and the same link.
The catch is that you can’t use it whenever you like. Facebook only offers Renew a few days after you list, and only a limited number of times. Once it’s gone from the menu, it’s gone.
Relist: delete and post again
Relisting means removing the old listing and posting the item again as a new one. Facebook treats it as brand new.
You lose the saves, the message history and the old link. In exchange, you can relist even when Renew is no longer offered. You also get a chance to fix the title, photos or price while you’re at it. There’s a step-by-step in How to relist an item.
Which one to use
| Situation | What to do |
|---|---|
| Listed in the last few days | Wait. It’s still new. |
| A week or a few weeks old, and Renew is offered | Renew. You keep saves and messages. |
| A month or more, lots of clicks but no sale | Lower the price. People are interested; price is probably the obstacle. |
| Older, few clicks, or Renew not offered anymore | Relist. Start fresh. |
That last-but-one row is worth repeating. If a listing is getting plenty of clicks and nobody’s buying, relisting it won’t fix that. Neither will renewing. A lower price, better photos or a clearer description will.
A note on posting a lot
Facebook may limit accounts that post a lot in a short time, and it doesn’t say exactly where the line is. Renewing and relisting a handful of listings a day is normal. Relisting everything you own every morning is asking for trouble.
Keeping track of what’s due
Once you have more than a few listings, the hard part is remembering which ones can be renewed, which are due for a relist, and which you just touched. Marketplace Listing Assistant reads each listing’s Renew status from Facebook and shows the suggested next step on each one (wait, renew, lower the price or relist), using the same rules as the table above. You can always pick a different action, and it never publishes without you.