https://nikitakostin.com/blog/ Plain-English advice on websites, Google and getting found online, for small business owners. https://nikitakostin.com/blog/website-vs-instagram/ https://nikitakostin.com/blog/website-vs-instagram/ Sun, 18 Oct 2026 12:00:00 GMT Instagram is great for showing what you do. It’s bad at the things people search for. Here’s why most small businesses still need a simple website. https://nikitakostin.com/blog/small-business-homepage/ https://nikitakostin.com/blog/small-business-homepage/ Sun, 18 Oct 2026 12:00:00 GMT Most homepages try to say everything and end up saying nothing. Here’s what a customer is actually looking for, in the order they look for it. https://nikitakostin.com/blog/google-business-profile-setup/ https://nikitakostin.com/blog/google-business-profile-setup/ Sun, 18 Oct 2026 12:00:00 GMT For a lot of customers, your Google listing is your business. Here’s how to set it up so it actually brings people in, step by step.